UX Research: Why are they important? How can they be conducted? Who is a UX Researcher?
UX research has become an integral part of the Product Designer’s toolkit and is here to stay. It is beneficial to involve not only designers and analysts, but to encourage broader participation in the research process. There are numerous methods available, each with its own nuances and may be unclear to management unless the value of research is adequately explained. Why data scientists may struggle to understand extrapolation based on three data points, how outsourcing research differs from an internal UX lab (seemingly not much) — all about it in this post.
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